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+--- Thread: Five Core Messages for Building Value With a Buyer (/showthread.php?tid=82)
Five Core Messages for Building Value With a Buyer - Lester Langdon - 04-23-2012 04:05 PM
There are three core messages that need to be conveyed to a buyer and they need to be the first things discussed with a buyer. Most agents never discuss these concepts. These three are directly linked to building the value of your services and obtaining exclusivity of your services in return. They are:
1. All real estate agents are not the same.
2. It really matters who represents your interests.
3. My market knowledge is superior to other agents'.
4. Buyers can get a commission rebate with a small start up fee
5. Sellers get reduced commission with a small start up fee.
Let's look at each of these Champion Agent truths together.
More ...... http://realtytimes.com/newsfiles/realtimes2.nsf/rtpages5.1/20120423_coremessages.htm