Entry by Jennifer Allan

The Future of ACRE - REBranding

  43 Comments

To continue today's theme of catching y'all up, let me share my thoughts on the ACRE brand.

One of Mollie's frustrations with the industry's perception of the ACRE program was that it was considered by many to be primarily concerned with how real estate practitioners are paid. And at the risk of overstepping my bounds here, I attribute this misperception, at least in part, to the original(?) ACRE mantra: "Stop Working for Free!"

While that was a powerful and intriguing hook, it sent the message that agents who practice consulting differentiate themselves simply by how they charge clients and not in their holistic approach to providing a wider variety of consultative and advisory services, including choices in payment. 

The "Are you tired of working for free?" marketing approach was my main point of contention with ACRE when I first became acquainted with the program, to the point I wrote a ranting blog called "Real Estate Agents Ask: 'Why Should We Work for Free?' Answer: We DON'T"

While I understand the frustration many agents feel about not being paid for hours worked, I don't consider that to be "working for free" if you've made the decision to accept the risks (and enjoy the rewards) of working contingently. Anyway, different soapbox, different day.

Here's where I'm going with this, however. I'd like to take this opportunity to start fresh and reduce the amount of time and energy fighting the perception created by our early marketing that implied consulting is mostly about a compensation structure. For that reason, (and others), I'm going to propose that we rebrand the program with a new name and a new "look" with the goal of starting fresh in the industry's perception of what consulting is all about - and doing so as soon as possible so that as our membership continues to grow (hopefully exponentially), the rebranding won't be as disruptive as it would be later on. 

Under the rebranding, current ACREs would be able to continue to use the ACRE designation and marketing if they like, or convert to the new one once it's released. More details will follow, of course, but feel free to ask any questions you have now. Actually YOUR questions will be very helpful to us as we evaluate the potential implications of creating and implementing the new brand...

43 Comments

I was attracted to ACRE because of the consulting approach. But I confess that I was surprised that one could become certified for free. Part of the frustration I feel as an agent is that Buyers, in particular, don't value my service because they don't really pay. They see it as free.  I think people don't value things they get for free.  So it was a little bit funny to see an organization that was fighting this value-perception, that also offered something for free! Will ACREs have credibility for a designation received for free?  I think that's something that needs to be discussed during the rebranding process. 

I've seen in other threads where the discussion was around agent value - and that one of the biggest problems is that a new Realtor can charge the same amount as one with 40 years experience.  Does ACRE want to do something to elevate the game? Will ACREs need to have at least 2 years experience - or better yet - X number of transactions? It's tough. I certainly don't have the answers.  I understand why the program is/was free.  But maybe it's all in how it is positioned.  Maybe the website associates a monetary value to the program, but it is free for those who qualify? 

My .02.

EXCELLENT observations and feedback, Hilary!!!! The new program will not be free, although it won't likely be as pricey as the original ACRE designation program ($499). I'm also stewing over the other issues you mention and frankly - that's part of the wall I've hit in the last few days...

If you haven't already, do look at the Exceptional Agent Project (www.theexceptionalagent.com) which I'm creating specifically to address agent professionalism and competence. I'm dealing with a similar issue there - in order to call yourself an Exceptional Agent, should you have to have so many years of experience or X number of closed transactions? And should an experienced agent have to jump through the same hoops to get the certification as a brand new agent?

My goal is that all RE Consultants will want to be Exceptional Agents and most Exceptional Agents will want to be RE Consultants, thus addressing, at least in part, your (and my) concern about value.

I've always said it's crazy that a brand new agent is encouraged to charge a "full" fee "because they're worth it." In my first book, I tell new agents in no uncertain terms that they AREN'T WORTH what an experienced agent is; in fact, I think they should work for free to a period of time. You wouldn't believe the pushback I get from that philosophy, although it seems perfectly reasonable to me. Sometimes I wonder if those IN our industry believe a new agent is just as competent as an experienced one which speaks volumes about how much value THEY believe they bring to the table!

Hmmmmm... just thinking out loud here... please don't take this question as being self-serving, but what would y'all think about making The Exceptional Agent program (which includes a series of competence-based courses that must be taken and passed, along with agreeing to a client-centric code of ethics) a requirement of attaining the full To-Be-Rebranded Consulting designation?

Jen -- don't get too twisty around the 2 concepts. You're working on 2 programs right now. They are similar in goal and complementary. Just relax and know there will be some crossover between the 2 programs. 

I do think there should be a fee to become and ACRE and I was surprised and skeptical at first when it was offered as free.  Charging something gives a product a value, to a buyer. Free? What's it worth then? Same thing with offering free CMAs etc. I don't market FREE in any of my marketing. I think it cheapens our image. 

Other designations cost hundreds or even thousands to attain. Think how much money it takes to become a CRS or GRI. That alone sets the bar higher for standards. Someone not willing to invest $ in their education and career ... are they so serious?

I think new agents couldn't really become ACRES to start without having a mentor in place. How can you be a market expert or expert in anything without having a year or two under your belt?

 

Depending on the commission split with the broker the new agent maybe working closer to free than you think. Also, this is to assume that a new agent is coming with no other experience in another field. 

Remember, some of what we do is adminstrative. I said it once, I've said it a thousand times--what we are required to learn when get our license is not just fluff. Even most work study programs offer stipends.

I agree with Erica.

I know there is value in the ACRE program, even in its' current form. This is a program that I'm willing to pay for on an annual basis at an reasonable cost. I think that ACRE could be the main membership and everything else could attach as supplemental programs. This is only my opinion.

Good feedback. I must say I rather like the idea of including a competence component to a consulting designation, whether it's mine or another (GRI, CRS, etc) - that is (as I'll discuss here and on January 19th) one thing I always felt was missing from the ACRE designation - some assurance that the consultant was qualified to consult!

So, if you have thoughts on that idea as we're reshaping our future, please share. Actually, I think I'll start a new thread...

Jennifer-according the the NAR only 1% of consumers care about real estate designations.  Yet 37% want honest and trustworthy.  Will the exceptional agent program increase the publics perception that an ACRE is honest and trustworthy?  If so then I think building a program around those concepts makes sense. 

Cindy - I really couldn't care less about a designation, but it seems to be something that matters to real estate agents - that is - if you don't offer a certification or designation, agents aren't nearly as interested in going through the program. But yes, the goal of the Exceptional Agent Project is to create a way for agents to differentiate themselves as real estate professionals as opposed to real estate salespeople.

I am a little disappointed. I became an ACRE to help rebrand and NOT work for FREE and NOT work on contingency. Glenn Freezman was correct when he pointed out that "Agents" close only 25% of their clients transactions. Last year I had $15mm in listings that expired without a transaction, (maybe I hoped that the clients would reduce their asking price and could not walk away because my former broker only worked on contingency)

By calling myself an "Agent", the public will not have a method to know that I am Exceptional, but only that I call myself that.   We should not be called any type of Agent. The word "Agent" implies working on contingency.    Hopefully only a small part of my business will be contingent.

Is there a term to use that implies "Exceptional"? YES

If you insist on the word Agent, then the branding could be ...... "The Excellent Agent".

Exceptional  - forming an exception or rare instance; unusual;

Convicted felons and mentally handicapped children are exceptional.

Maybe a better branding term would be "The Excellent Consultant".

or the "Excellent REsultant"

 

Lester your thoughts are eerily close to how I brand myself. I have "expect EXCELLENCE" all over my marketing to differentiate my firm. 

I also just started advertising, "At the end of the day, you expect results. That's how we begin each day." 

All that matters are results, right?

As for designations, I am not a fan of alphabet soup. Pay your fees, take a few courses, pay annual dues, you get to use their logo. Big deal. I don't think the public cares if you have all those string of initials on your card. I have designations I never use or market on my cards. 

But I am marketing myself as a real estate consultant. I don't need the intials or acre logo to do this. I did it for years BEFORE becoming an ACRE. 

I also don't like the term agents. In our office (which we are rebranding to go independent, leaving the franchise) we call agents EXECUTIVES. Even after I leave RE I will continue to call us something other than agents. Our new cards say ASSOCIATE for all the "agents". Not sales associate, just ASSOCIATE. 

It took Mollie Et Al over 4 years to create the awareness of ACRE and to have a robust conversation between like minded agents become a reality.  Acre has a 4 year head start in Branding.  There are over 900,000 agents that are not members yet, seems to me that it would be beneficial to ride the wave, albeit a small one, to parlet the core evangelists into making believers with a new approach and message, but the same Brand.

Interesting thoughts... and I'm finding myself avoiding the use of the word "agent" in my recent writings as well - I've been using the term "practitioner" when I'm talking in a general sense and "professional" when I speaking specifically about practitioners who behave like professionals, if that makes sense. Throughout the Exceptional Agent program and most of the marketing, I use those two terms more so than Agent.

That said, I don't really have a problem with the term Agent and I don't feel that implies anything negative or has anything to do with a contingent commission business model; in fact, the true meaning of Agent (and Agency) DOES speak to what we're talking about, even though the term has become somewhat watered down to refer to your every day real estate licensee.

About the word "Exceptional" - I have to say - I love it. I've been using it in my writings about real estate since Day One to refer to real estate professionals who provide fantastic service, so when the time came to choose a name for this program I've been fantasizing for years about creating, it was the obvious choice and I'm happy with it.

These conversations have been exceptionally ;-] helpful to me... and thank you Erica for your concern that I might take on too much and burn out - that's probably where I was heading before I'd barely begun. I just hate the idea of going public with something that isn't exactly how I want it to be - I'm sure the other Type A's in the audience can relate!

Lester,

If I'm understanding, correctly, where it is, that Jennifer seems to be going with her "new" ideas, I'm very disappointed too.

Let me play the "devil's advocate" on this. "NAR" is the only game in town right now. They created the "REALTOR" designation. SELLERS and BUYERS have been brainwashed into believing that the only GOOD real estate licensed person , that can "serve" their interest best, IS A REALTOR.

Now...along comes a "new" licensed person..that calls themselves "Exceptional Agent, Exceptional Consultant, Excellent Agent, Excellent Consultant, etc, etc, and SELLERS and BUYERS are going to do business with THEM???

"NO WAY JOSE", nope...it won't work. We would look like idiots! They wouldn't give US, a second of their time, even though as "ACREs" we WOULD be the best person for them.

As for the word "agent"...the states have labeled us that way, just like they labeled "insurance agent", etc, etc. If we looked upon as "agents" by state law, we can't change that image of us, either.

What I thought was going to happen here was..."ACRE Realty", the ONLY real estate company that gives you choices when using a Realtor to sell your home. An "ACRE Realtor" can consult with you, on a flat fee basis, hourly rate, or commission, if and when you need to sell your home.

"NAR" IS our local Board, it is our MLS. We join the Board to have excess to the MLS and to be called "Realtor" because the PUBLIC expects it of us. Hey, I hate all these "designations" too, with a passion. I think most of them were dreamed up by former "realtors" that couldn't make money themselves, as "Realtors" and decided to create these "professional designations" to make money off the courses (I also hate the board courses too). Unfortunely again, the SELLERS and BUYERS have been brainwashed into believing that these "designations" make a Realtor a better professional.

NO, we can't "re-invent" the "wheel". "Realtor" IS the MOST respected label the general public believe in. We can add to it but we can't take it away, not right now, anyway.

Jose - I'm confused... are you asking if I'm advocating leaving NAR and creating a new real estate association of consultants and/or Exceptional Agents? Asking our members to abandon their REALTOR status and join us instead?

I agree with Glenn Freezman. Make the "ACRE" Organization stronger by keeping "ACRE" in our title...like "ACRE Agent, ACRE Consultant. I understand we cannot use the word "Realtor" legally directly in our title.

A new designation word would KILL all the work that Mollie has done to bring ACRE to where it is, today.

Jennifer, there is a great chapter from the book Rules for Revolutionaries by Guy Kawasacki entitled, "Don't worry, be crappy"  its worth the read.  It may show you that the type A- works too!

Thanks, Glenn... I'll check it out.

Here Jen, I'll make it easy for you...

The Art of Innovation

I'm getting tired of writing about lies, so today I'm covering truths. Specifically, the truths of innovation. I hold these truths to not be self-evident; hence we see so little innovation.

  1. Jump to the next curve. Too many companies duke it out on the same curve. If they were daisy wheel printer companies, they think innovation means adding Helvetica in 24 points. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve--or better still, invents the next curve, so set your goals high.
  2. Don't worry, be crappy. An innovator doesn't worry about shipping an innovative product with elements of crappiness if it's truly innovative. The first permutation of a innovation is seldom perfect--Macintosh, for example, didn't have software (thanks to me), a hard disk (it wouldn't matter with no software anyway), slots, and color. If a company waits--for example, the engineers convince management to add more features--until everything is perfect, it will never ship, and the market will pass it by.
  3. Churn, baby, churn. I'm saying it's okay to ship crap--I'm not saying that it's okay to stay crappy. A company must improve version 1.0 and create version 1.1, 1.2, ... 2.0. This is a difficult lesson to learn because it's so hard to ship an innovation; therefore, the last thing employees want to deal with is complaints about their perfect baby. Innovation is not an event. It's a process.
  4. Don't be afraid to polarize people. Most companies want to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so guarantees mediocrity. Instead, create great DICEE products that make segments of people very happy. And fear not if these products make other segments unhappy. The worst case is to incite no passionate reactions at all, and that happens when companies try to make everyone happy.
  5. Break down the barriers. The way life should work is that innovative products are easy to sell. Dream on. Life isn't fair. Indeed, the more innovative, the more barriers the status quo will erect in your way. Entrepreneurs should understand this upfront and not get flustered when market acceptance comes slowly. I've found that the best way to break barriers is enable people to test drive your innovation: download your software, take home your hardware, whatever it takes.
  6. “Let a hundred flowers blossom.” I stole this from Chairman Mao. Innovators need to be flexible about how people use their products. Avon created Skin So Soft to soften skin, but when parents used it as an insect repellant, Avon went with the flow. Apple thought it created a spreadsheet/database/wordprocessing computer; but, come to find out, customers used it as a desktop publishing machine. The lesson is: Don't be proud. Let a hundred flowers blossom.
  7. Think digital, act analog. Thinking digital means that companies should use all the digital tools at its disposal--computers, web sites, instruments, whatever--to create great products. But companies should act analog--that is, they must remember that the purpose of innovation is not cool products and cool technologies but happy people. Happy people is a decidedly analog goal.
  8. Never ask people to do what you wouldn't do. This is a great test for any company. Suppose a company invents the world's greatest mousetrap. It murders mice better than anything in the history of mankind--in fact, it's nuclear powered. The problem is that the customer needs a PhD to set it, it costs $500,000, and has to drop off the dead, radioactive mouse 500 miles away in the middle of the desert. No one at the company would jump through those hoops--it shouldn't expect customers to either.
  9. Don't let the bozos grind you down. The bozos will tell a company that what it's doing can't be done, shouldn't be done, and isn't necessary. Some bozos are clearly losers--they're the ones who are easy to ignore. The dangerous ones are rich, famous, and powerful--because they are so successful, innovators may think they are right. They're not right; they're just successful on the previous curve so they cannot comprehend, much less embrace, the next curve.


Read more: http://blog.guykawasaki.com/2006/01/the_art_of_inno.html#ixzz1iQ1U1Xwp

Holy Schmoly - so much of that applies to what we're talking about and doing here! Guess I'm gonna have to buy the book if there's more of this stuff in there.

I still hate the thought of "shipping crap" though... but there's probably a lot of truth in there that if we wait til everything is perfect, our window of opportunity may pass us by...

Right On Glenn!

 

Agent is not something most states have id us as.

The two states I've been licensed in uses the designations of Salesperson or Broker. Agent is actually what most newbies use to call themselves because they are confused. Agent/Agency is a legal relationship and is what happens when we represent a principle.

I just thought we need to be specific when we start talk about how the states identify us.

Great passage Glenn! There is much to take in, although I agree with Jennifer, it needs to be asz little "crap" as possible to break it out. I do agree that an ACRE designation should cost, and I personally think the experience bar should be raised to at least 5 years. I have worked with a lot of Realtors who are really struggling now after only selling in the boom times. Many of these younger inexperienced agents also work in other jobs too, which unsettles me but nothing I can do about it. The lack of professionalism and legally binding paperwork from some of these agents astounds me. Of course not ALL are like this, but many seem to be, Some work for high profile agents as "buyer reps" and never given much training, just a ton of pressure to sell, sell, sell. They have done little work on their own.

I cringe at some of the deals back in the mid eighties I put together- how they stayed together and I didn't get sued is beyond me! In my opinion the bar should be set quite high.

William - I do think the real definitions of Agent and Agency are meaningful - when you act as an agent, according to the definition, you are behaving in a manner "acceptable" to someone who takes their role as a real estate practitioner seriously. Now, whether or not you actually ARE one's agent legally (paperwork, etc) is another story, but to call yourself an agent does not imply anything negative to me.

I guess the misperception is sort of the same thing as what we're dealing with as "consultants" - that our colleagues think of us as discounters or minimum service providers because they don't really understand what WE mean when we say consultant. But if you look up a definition of "consultant" or "consulting," or apply it to any other industry, it clearly has nothing to do with you charge or are paid!

And I think experience in the market includes years not closed ends. Almost any newbie can sit in a development in a hot market and sell units using contractor contracts and "fill-in-the-blank" paperwork. Once the market turns and you experience actually having to "market" the units and actually "sell" them, that's different. That takes time.

That's my opinion anyway.

I think the ACRE brand is being a CONSULTANT first and foremost. In some cases you may never actually represent anyone, so being an AGENT for them is misleading in my opinion. In my mind a consultant is an expert in a field, and I be able to charge me for their wisdom. Here in BC everyone is an "AGENT" or "BROKER". We need something different . . .

Tony - the good news is that I'm incapable of intentionally delivering "crap" just to get it out there. While I may not be 100% satisfied with the final product, I'm pretty sure I'll be at least 90% satisfied with it.

Regarding demonstrating competence - that's definitely going to be an imperfect science. I know newer agents who are awesome and experienced who suck (sorry). My hope is that the agents who are attracted to what we're doing take their careers more seriously than the average practitioner which will imply an above-average level of commitment and competence, especially if we include a competence component in the program.

The Exceptional Agent Project will require members to agree to a client-centric code of conduct, which, of course, is no guarantee of anything, but will hopefully weed out those who think it's silly to put clients first ;-]

Tony - the Consulting side of the equation doesn't really talk about Agents or Agency - it's only in conjunction with my Exceptional Agent Project which is directed primarily to "traditional" real estate agents who want to take their careers to a higher level and associate with others who feel the same. If ACREs want to participate in the Exceptional Agent program, they certainly may (and I hope they will), but at this time, the two aren't related.

Make sense?

Jennifer- I understand, but it is hard to advise someone in a down market (or hot market for that matter) if you've never experienced one, and most market changes (at least in the past!) occur every 7 or so years. Yes, I know quite a few lousy experienced agents, but generally it is not because they do not have the knowledge- it is because they are either lazy, or cheap, or both. I doubt you'll get many of those looking to be ACRE's.

If you are going to hang your hat (and potentially your career) on a "designation", especially one which promises a better way of doing real estate and one that offers real "Choices", I would prefer my name be associated with a simliarly experienced group. However, at the same time, I would guess the public could decide themselves (and by referring to another ACRE we could choose too) how much experience they feel comfortable with,so it may not be as critical. But there should be a minimum of some sorts in my opinion.

Yes, Jennifer it does, now that I just signed up as a SWS- EA fan! :-)

I hear ya Tony, believe me, I do. And as wonderful as a brand new agent may be, they are still brand new and have not had the experiences those of us who have been around awhile have. Experience = Competence. There's only so much you can learn about managing a real estate transaction from a class, no matter how smart and committed you are. Personally, I would probably never hire a brand new agent to represent me simply because I know how much can go wrong during a real estate transaction and I want someone representing me who has gone through it several times.

I tell the story in my first book about how I nearly cost my first seller client $8,000 because I had no idea how to appeal a low appraisal. Thankfully, a more-experienced agent stepped in and help me and we got the house appraised. The appraiser wanted it to appraise, but I wasn't giving him anything to work with because I simply didn't know how. Was that more experienced agent worth $8,000 more than me? ALL DAY LONG he was.

Anyway, what I've done with my SWS Referral Network is require members to disclose how many years they've been licensed and let the referring agent do their own due diligence. I'm inclined to do the same here, partly because I want new agents to find us and join us so they can get off on the right foot!!!

But we'll see... right now I won't be limiting membership to a certain level of experience, but we can revisit that in the future if it seems necessary.

Deal?

Deal

Dear All,

In my consulting career - many years - all of our associates were "Consultants" but we didn't let them loose on businesses until they had been evaluated by their peers. Perhaps that's what we need - a peer evaluation process which takes into account years of service, number of transactions (listing and selling) other designations, attendance at training webinars, coursework, input on issues adherence to Sell With Soul, anything else? That way we will be part of a group of Realtors we can trust.

The ACRE designation has come a long way. With some effort we can wean ourselves away from the misconception that the pay method defines us. Lets call ourselves ACRE Consultants. and redefine ourselves. Let's show the difference that the public will come to understand. Sell With Soul, The Exceptional Agent are some of the programs that we'd expect an ACRE to adopt as part of his or her creed.

Regards

John - honestly, that's what the entire real estate industry needs to adopt... not just consultants. PROVE that you're competent before being allowed to "practice" on your first customers. Contrary to urban myth, a real estate career is not a sales career where you should be "allowed" to be incompetent because it only hurts you. No, when a real estate practitioner is incompetent, it affects a lot of other people who don't deserve to be negatively affected by someone's lack of knowledge and expertise.

One of my favorite soapboxes...

Jennifer, You're so right. The industry has a very bad name - and that's partially because of the high level of incompetance one sees from day to day - even among established Realtors.

Regards

Amen John. 

I like John's idea of some type of evaluation process.  I'm a relatively new agent so I will use myself as a case in point.  I've been licensed less than two years, so I do not have a huge amount of closings under my belt, but according to my broker, I've been more successful than the average agent in getting my transactions to close.  In my prior life, I've been a management consultant for Price Waterhouse, a trust officer representing high net worth clients in a fiduciary capacity, a Managing Director in Risk Management with national responsibility for policies and procedures, and a business owner of an interior design firm.  All of this experience together, while not related to real estate, allows me understand and explain the legal ramifications of the documents I ask my clients to sign, act as my clients' advocate, provide creative marketing solutions, etc.  Do I have as much knowledge in real estate as someone with 20 years of experience and hundreds of closings?  Absolutely not.  But I know when to seek guidance, and I wouldn't put someone like me with a strong prior career in the same category as someone just out of school or who has never worked otuside of the home.  I'd absolutely be an advocate for a more rigorous pre-licensing process so we are truly professionals.  And while I don't advocate working for free, I think there should be a strong mentoring program in place for the first x number of transactions to make sure that nothing is missed in servicing the client.  

This is becoming aggravating. Why the big heavy push to change ACREs to Agents?  I have already printed materials with the term ACRE and it is on my website.  We are already using many ACRE videos to help create an image.

It took years of work to create the videos and materials already used on the ACRE website. Are we going to stop using the 14 ACRE videos that I use. 

A change to Advisors or Exceptional Agents is going to cost me time and money. I can live with a Consultant Society which provides me the title of ACRE.

Many states use the term "Agent" and I prefer NOT to be identified as "Agent".

We are Accredited Consultants in Real Estate. ACREs.

Lester - I think you're misunderstanding what's going on here. We are not changing our name to Exceptional Agents or Advisors, and I don't see where we've said you need to call yourself an Agent. Yes, there will be changes and yes, at some point you'll have to decide if you want to implement them into your business, but if you choose not, that's fine.

But change happens - after all - isn't that what we're all about here? NOT doing things the way they've always been done because that's the way they've always been done?

The current ACRE model isn't working. I have agreed to try to fix it, at significant cost and time commitment on my part. Which will involve changes, some of which not everyone will agree with.

That said, if everyone is happy with the way things are and wants me to leave them alone, I'm happy to do that. Believe me, I have plenty of other projects I could (and should) be working on... 

Dear All,

As this discussion goes on there's a lot of good input to consider, However, "Consultant" isn't a dirty word. As Lester says, we are all Accredited Consultants in Real Estate. Let's make it mean something by demanding higher standards of ourselves. ACRE should mean that one is a true consultant.

And Cathy, I agree with you. Prior experience may count for a lot. Broad knowledge gives dimension to opinions on many issses. If they are properly applied in the real estate context they will make for a more well-rounded and true consultant.

Regards,

John

Jennifer,

With the background you've given us earlier, it seems obvious that the ACRE model wasn't working well. But with some new ideas and your frwesh approach, the model conceived by Mollie et all can be improved - a lot. Your own programs added to the qualifying work for ACRE plus some peer review and other factors will take us to the next step without need for a complete new program. Lets call it a makeover.

Regards

John

Sorry about my misspelling!! I meant "et al" and "fresh."

Oh, thanks John. I have been "missspelled" much worse!

This page contains a single entry by Jennifer Allan published on January 2, 2012 3:52 PM.

The Future of ACRE - But First, Some Recent History was the previous entry in this blog.

The Future of ACRE - Should we include a competence component? is the next entry in this blog.

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