Entry by Lester Langdon

Traditional realtors face challenge by online players

Everything about TheRedPin.com’s Bloor St. office feels more like a tech startup than a real estate brokerage, which is fitting because this relatively new company is a hybrid of both.

 

Its mission is simple and shouts in chalk from a wall that’s been converted to a giant blackboard: Making House Hunting Easy.

 

TheRedPin.com is among the first of a new breed of realtors in Toronto — tech-savvy data crunchers who are determined to give homebuyers the tools they need to find their dream home from the comfort of their own computer.

 

This so-called Virtual Office Website (VOW) is far from alone, and a far cry from the Realtor.ca site that has provided consumers with just the most basic of MLS information for years.

 

Over the next few weeks a host of other VOWs — from information-rich realtysellersrealestate.com and realosophy.com to the far more basic searchrealty.ca — will be rolled out across the GTA. Some, like TheRedPin.com, will offer significant discounts in realty fees to house hunters who do most of the legwork themselves.

 

“Ninety-five percent of Canadian homebuyers start their search online, but this isn’t like the travel industry where you can ahead and just buy your own ticket.

 

“We’re not a discount broker — we’re still a full-service brokerage offering analysis, property valuation, negotiations and a network of professionals who provide mortgages,” says Rokham Fard, one of four co-founders of TheRedPin.com which claims to be an even bigger database of listings than MLS.

http://realtyconsults.wordpress.com/2012/02/25/traditional-realtors-face-challenge-by-online-players/

 

This page contains a single entry by Lester Langdon published on February 24, 2012 8:49 PM.

What Makes An Expert an Expert? was the previous entry in this blog.

Broker is Worried About Me Chasing Business Away is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

  • User ID | User Name

  • | Denyce Thomas (3)
  • | Alysse Musgrave (1)
  • | Betty Byrnes (4)
  • | Charita Cadenhead (3)
  • | Bill Holt (1)
  • | Bill Travis (1)
  • | Bonnie Cox (1)
  • | Brenda Mullen (3)
  • | Brent Fraizer (3)
  • | Bryan Robertson (1)
  • | Carole Helwig (6)
  • | Carolyn Shipp (2)
  • | Christopher Earl (1)
  • | Jeffrey Mangus (1)
  • | Deb Orth (18)
  • | Don Gockel (1)
  • | Donna Janovsky (2)
  • | Diane Wolta (1)
  • | Erica Ramus (2)
  • | Ferris Anderson (2)
  • | Fred Carver (1)
  • | Glenn Freezman (28)
  • | Hilary Eshelman (1)
  • | Hilary Stokes (1)
  • | Holly Hall Wilson (4)
  • | Howard Abell (1)
  • | Ismael Jusino (1)
  • | Jim McCaughan (1)
  • | John Brennan (2)
  • | Jeani Thomas Richie (3)
  • | Jennifer Allan (35)
  • | John J. Gladwin (1)
  • | Jillian Klarl (1)
  • | Jim Kimmons (1)
  • | John Goddin (1)
  • | John March (2)
  • | Judi Bryan (8)
  • | Keith Bruce (1)
  • | Karoline Gumble (1)
  • | Kim Loredo (1)
  • | Lester Langdon (66)
  • | Laurie Furem (3)
  • | Linda DeVlieg (1)
  • | William Watkins (8)
  • | Marjet Wolbertus (1)
  • | Matthew Johnson (1)
  • | Melinda Hendershott (2)
  • | Merv Forney (18)
  • | Mike Swick (1)
  • | Mollie Wasserman (53)
  • | Nadeem I. Haddad (1)
  • | Paula Pitts (1)
  • | Paula Bean (5)
  • | Pat Tristram (2)
  • | Mary Pope-Handy (4)
  • | Ron Stuart (7)
  • | Tom Propes (2)
  • | Randy Landis (2)
  • | Jose Rivera (7)
  • | Robert Whitney (1)
  • | Shari Capers (1)
  • | Stacy Erickson (2)
  • | Steffy Hristova (1)
  • | Susan Mekenney (1)
  • | Susan Lehmkuhl (1)
  • | Timothy Fennell (1)
  • | Tom Keys (2)
  • | Trent Seidl (1)
  • | Vince Kleinknecht (1)
  • | Wendy Miller (1)