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Full Version: Chasing the Wrong Prospects Is the Basis of All Pricing Problems
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The problem with casting a wide net and attempting to attract anyone that sort of needs what you do is that sometimes it works.

Look through your client roster and tell me about your most troubling clients. The ones that came to you based on price, left and came back for the same reason, beat your staff up and always wanted one more thing. These are the ones that demanded you lower your price to meet competition and of course you threw in some extra services and tolerated their demands for customized arrangements.

These clients that weren’t a good fit kept you from charging what you’re worth or having the confidence to turn away business based on price.

more ... http://www.ducttapemarketing.com/blog/20...-problems/
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