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Five Core Messages for Building Value With a Buyer
04-23-2012, 04:05 PM (This post was last modified: 04-29-2012 07:33 AM by Lester Langdon.)
Post: #1
Five Core Messages for Building Value With a Buyer
There are three core messages that need to be conveyed to a buyer and they need to be the first things discussed with a buyer. Most agents never discuss these concepts. These three are directly linked to building the value of your services and obtaining exclusivity of your services in return. They are:

1. All real estate agents are not the same.

2. It really matters who represents your interests.

3. My market knowledge is superior to other agents'.

4. Buyers can get a commission rebate with a small start up fee

5. Sellers get reduced commission with a small start up fee.

Let's look at each of these Champion Agent truths together.
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