Entry by Christopher Earl

The End of 6% and ACRE

  1 Comment

Before I heard of the ACRE accreditation, I did see The End of 6% on Amazon while searching for books on real estate - and quickly dismissed it.  I can honestly tell you that I would have even refused to read it 6 months ago because I would have been offended by the notion that commissions are not the only way to be paid as a Real Estate Agent. 

However, thanks to the ACRE course, I can now practice as an agent with a clear conscience.  Little did I know that the philosophy behind the book and the ACRE program was in line with my own: to ask the client/customer what they want and provide it.  After the initial discomfort of potentially offending other REALTORS and possibly having to find a new brokerage, I think the consultant approach to real estate will actually make me happy.

It is liberating to discover a method for providing real estate services that allows me to be the kind of REALTOR I want to be.  Add to this the legitimacy of an organization of like-minded individuals, and the world is my oyster.

I now look forward to reading Mollie's book.

1 Comment

You know Christopher, I think a lot of agents feel this way. I entitled it The End of 6%, knowing that real estate professionals might take umbrage, but also thinking they might be curious enough to want to learn more.

I'm so glad to hear that the philosophy of consulting is in line with your own. I'd be curious to hear from other ACREs - particularly our newer ones: now that you've gone through the course, how do YOU feel? Are you feeling liberated or just plain scared? Share with the community - that's what we're here for.

This page contains a single entry by Christopher Earl published on February 14, 2011 8:50 AM.

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