Entry by Mollie Wasserman

Time to Sharpen the Saw

June's ACRE® Alert (coming out Thursday morning!), will be introduced with the following message:


7 Habits by CoveyIn beginning his chapter on the last of his "7 Habits of Highly Effective People", author Stephen Covey shared the following story:

Suppose you were to come upon someone in the woods working feverishly to saw down a tree. 

"What are you doing?" you ask.

"Can't you see?" comes the impatient reply. "I'm sawing down this tree." 

"You look exhausted!" you exclaim. "How long have you been at it?"   

"Over five hours," he returns, "and I'm beat! This is hard work."  

"Well, why don't you take a break for a few minutes and sharpen the saw?" you inquire. "I'm sure it would go a lot faster."  

"I don't have time to sharpen the saw," the man says emphatically. "I'm too busy sawing!"

 The vast majority of real estate professionals work very hard but sadly, while many have stepped up their pace in a tough housing market, they continue to work with dull tools. And with a rapidly changing consumer profile, dull tools just don't "cut it"!

This summer is a great time to sharpen the saw.  Rather than continuing to do what you've always done (and getting what you've always got!), how about adding some new tools to your toolbox? Some trees can still be taken down with your old tools, but new sharpened tools can help you take down the increasing number of trees that have been hiding in the forest.

I'm providing an early look at this message because while in the ACRE® Alert it's directed at those who have thought about enrolling in the ACRE® Course, and even more so to those (250 and counting!) folks who have enrolled but not yet taken it, I think the message is most important to those of you ACRE®s who have finished the course but have put off doing anything with it.

There is money to be made out there folks! But you won't get it chasing the same shrinking market with the same old tools that every other licensee is out there using. YES, there are still consumers who want a full package paid by commission and you can offer that, but the growing business (which you will have very little competition for) is the increasing number of trees that have been hiding in the forest.

It's those consumers who aren't necessarily buying or selling or not doing so right now. It's homeowners who need help with non-transaction real estate decisions such as remodeling, refinancing, and real estate taxes. It's investors who are looking for a better arrangement when involved with multiple transactions. It's For Sale By Owners who don't know that they can get professional help in the areas where they most need it.

And even with the traditional business out there, you will have a much better shot of getting your foot in the door if you have a unique selling proposition. And consulting is just that!

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It's Time to Sharpen the Saw!

This page contains a single entry by Mollie Wasserman published on May 31, 2011 9:15 AM.

Needs Analysis Sample Dialogs was the previous entry in this blog.

How Realtors Can Benefit From Real Estate Rebate Agreements is the next entry in this blog.

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