Entry by Mollie Wasserman

A New Beginning for ACRE®


"When patterns are broken, new worlds emerge."  -Tuli Kupferburg

Dear ACRE®s:

Of all the industries that are susceptible to complacency, real estate is probably tops. When things are sort of "working" we get into our comfort zone. And folks, yours truly is no different. ACRE® has experienced tremendous growth since it was founded five years ago and while we could continue to do what we've been doing, I believe that in order for ACRE® to not just grow, but rather flourish and become a major force of change in real estate, it's time for a new beginning.

Therefore, after months of contemplation and soul-searching, I've made the difficult, but I believe, right decision to hand the baton of CBW - Chief Bottle Washer, (or for you more formal types, CEO) of ACRE® over to Jennifer Allan-Hagedorn.

I'm very excited about this change. Jennifer's SWS organization aligns and complements the consulting mindset beautifully. As I'm sure that she will detail more, Jennifer has great plans to enlarge the scope and reach of the merged companies while keeping the integrity of ACRE® intact.

I will continue to be involved with special projects such as teaching the live course, presenting the consulting model to real estate groups when needed, as well as adding my 2 cents on the Exchange, so please know that I'm not abandoning ACRE® but rather stepping back so that I can pursue other dreams of my own that I've been putting off for a long time.

If you're surprised by this announcement, I'd like to share with you a piece by Michael Josephson entitled What Will Matter that I've re-printed below. It conveys my thoughts better than anything I could write.

ACRE® has been my heart and soul for many years, and I'm so very proud of all of you that have seen the future, stepped out of the box, and become the pioneers that will lead to a future of greater professionalism, integrity and value for our industry.

Best Wishes,

Founder: Accredited Consultant in Real Estate® (but no longer Chief Bottle Washer!)


Thumbnail image for Thumbnail image for AllanJennifer.jpgDear ACRE®s:

So, I guess you've heard by now ;-] that ACRE® is under new management! I hope you're as excited as we are about the possibilities - or, at the very least, that you'll keep an open mind and reserve judgment until you see what the new year under new management will bring.

When Mollie approached me a few weeks ago about taking over the ACRE® empire, I was startled, to say the least. But once I got past the shock of the unexpected offer, I started to get excited. The wheels began spinning, the ideas started flowing and after much soul-searching of my own, I accepted the position as CEO/CBW of ACRE®. I'm flattered... and humbled by the opportunity.

For those of you who don't know much about me, I have a dream very similar to Mollie's of a real estate industry inhabited by professionals. Of an industry where we are respected members of society, rather than the punch lines to bad jokes. Where our clients don't balk at our fees because they recognize and appreciate the value we bring to the table. But I don't believe we create this utopian real estate society with expensive national advertising or defensive protestations as to the value of our service, but by EARNING it, by BEING competent, caring, client-centered professionals who know how to get the job done.

And that's the mindset from which my Sell with Soul philosophy was created and it's the mindset I bring to ACRE®.

You'll be hearing much more from me in the coming weeks and months, but in the meantime, feel free to contact me privately with any ideas, comments or feedback you'd like to share about how YOU see the future of ACRE®. All suggestions and ideas will be welcomed, appreciated and very likely, acted upon!

To Our Success!

P.S. If you've received your renewal notice for access to the Exchange, please disregard it for now as we reorganize and restructure; just continue to enjoy the Exchange at no cost until further notice!


What Will Matter

Ready or not, some day it will all come to an end.
There will be no more sunrises, no minutes, hours or days.
All the things you collected, whether treasured or forgotten, will pass to someone else.
Your wealth, fame and temporal power will shrivel to irrelevance.
It will not matter what you owned or what you were owed.

Your grudges, resentments, frustrations and jealousies will finally disappear.
So too, your hopes, ambitions, plans and to-do lists will expire.
The wins and losses that once seemed so important will fade away.
It won't matter where you came from or what side of the tracks you lived on at the end.
It won't matter whether you were beautiful or brilliant.
Even your gender and skin color will be irrelevant.

So what will matter?
How will the value of your days be measured?

What will matter is not what you bought, but what you built;
Not what you got, but what you gave.
What will matter is not your success, but your significance.
What will matter is not what you learned, but what you taught.
What will matter is every act of integrity, compassion, courage or sacrifice that enriched, empowered or encouraged others to emulate your example.

What will matter is not your competence, but your character.
What will matter is not how many people you knew, but how many will feel a lasting loss when you're gone.
What will matter is not your memories, but the memories that live in those who loved you.
What will matter is how long you will be remembered, by whom and for what.

Living a life that matters doesn't happen by accident.
It's not a matter of circumstance but of choice.
Choose to live a life that matters.

- Michael Josephson


Wow. What an announcement. Congrats to Mollie for some rest and time to reflect. Jennifer is awesome and I am sure she'll be great!

Thanks Erica! I'm excited for ACRE and also excited for me.

CONGRATULATIONS Ms. Jennifer!! I'm sure that you'll do a GREAT job!!

And THANK YOU to Ms. Mollie for the idea and foundation she built for ACRE!

Jennifer, Congrats!!!

Mollie, A Hearty Mazol Tov!!!!!!!!!!!!!!!!!!!!!!!

It was through Jennifer that I found Mollie and ACRE, so it's all coming full circle for me. Congrats to the both of you - looking forward to the continued enhancement to our profession!

Thanks everyone!!! This is pretty much all I've thought about for the last few weeks, so I'm glad it's out in the open and I can start SHARING all those thoughts with all of you! And of course, I'm hoping you'll share right back ;-]

Seriously - I think we're onto something good... really, really good.

Dear Mollie,

Thanks for recognizing a need and starting the ACRE movement. Congratulations to Jennifer on earning your trust. I sure the ACRE movement will continue to thrive and change the direction of the industry.

Mollie is an industry leader and wish her well in her new life approach!

We welcome Jennifer with open arms. Her brand, philosophies, skills, personal energy and following will create significant synergy.

Congratulations to you both.

Thank you Mollie for starting "The Revolution" and the very best to you, Jennifer as you continue leading it. Good luck, Mollie, on following your dreams.

Mollie, best wishes to you in following your dreams!

Congratulations to Jennifer. I can't wait to see what you have in store for us.

I am so proud to know you both in this wonderful life of  real estate.

Mollie, I admire your brillance of creating ACRE and your vision of making it a reality. Look forward to hearing how you make your new goals and aspirations come to life. You have the vision and goodness to make a real difference.

With admiration.


Jennifer, I am delighted to see you have a new title..CBW. Those are some mighty big shoes to fill. You will be good for ACRE. 

Congratulations. It was good speaking with you today.


Mollie, you have been an inspiration to me and I count you a dear friend and colleague. Delighted that ACRE will have at least a modicum your wise counsel going forward.

Jennifer, your accomplishments and following speak volumes. I'm looking forward to breathing deeply of the SWS fresh air you bring to this profession. Welcome, welcome! Let's collaborate!


Mollie you have inspired many of us to take a fresh look at our real estate business and begin the slow process to make a change in our industry.  I look forward to continuing to move forward with Jennifer.   If she needs help she can count on me to lend a hand.

Mollie, I wish you the VERY BEST. Thank you!!!   Jennifer, I am sure that I speak for many, that we congratulate you on filling some big shoes. I have faith that you will assist us in moving the role of the real estate professional forward in a positive manner so that we will remain relevant and serve our clients well.

Wishing Mollie well.  And congrats to Jennifer. 

Wow Mollie!  I wish you only the best!

Mollie, thank you for everything that I have learned from this web-site. My best wishes for you! I am happy that I have met, and still hope to see you as a speaker in Phoenix!

Jennifer, congratulations - we've had a magnet for a couple of years on our fridge saying" The more fun you have selling real estate, the more real estate you will sell" www.SellwithSoul.com ... and only recently I realized that you and that author are the same person ...

Jennifer, I sincerely wish you the very best with ACREs. When you have time and think it is appropriate, all the ACRE members would very much appreciate knowing, what NEW ideas you are bringing to the ACRE program, including "thinking outside of the box" ideas. All the very best, to Mollie too!

Jose - stand by... you'll be hearing more from me here in a bit! Thanks for your (and everyone else's!) enthusiastic support. It REALLY means a lot to me.

Mollie, congratulations and good luck with your new endeavors, you have inspired all of us.  I am sad to see you step down, however I am happy that you have the opportunity to "pursue other dreams."  Good luck!

Jennifer,  I am looking forward to continuing the ACRE journey with you at the helm.  All the best!

Good luck Mollie!  And congratulations Jennifer!

This page contains a single entry by Mollie Wasserman published on November 9, 2011 2:02 PM.

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