Entry by Lester Langdon

Debating the value of real estate aggregators

Perspective: Control your own brand, control your own destiny

A big recent news event in real estate was the acquisition of the realty franchisor and relocation division of Prudential Real Estate and Relocation Services by Canada-based Brookfield Residential Property Services.

Brookfield RPS paid between $110 million and $135 million, according to news reports.


Brookfield now franchises every Prudential brokerage office, including about 50,000 agents who work for those brokers. Many of Prudential’s brokers are, in fact, leaders in their respective markets.


Online real estate site Zillow, meanwhile, on the day the acquisition was announced had a market cap on the New York Stock Exchange exceeding $600 million.


To me, this reaffirms that over time, property listings aggregators devalue the business of being a broker-owner, all the while growing their own stature in the industry. 

More https://realtyconsults.wordpress.com/2011/12/20/debating-the-value-of-real-estate-aggregators/

This page contains a single entry by Lester Langdon published on December 20, 2011 12:14 AM.

The quest for quality in real estate services was the previous entry in this blog.

Already Low, Housing Inventory Drops More is the next entry in this blog.

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