There are so many important ideas and concepts in business. Things like strategy, purpose, and passion are integral to success, but none of it really matters without one ingredient – and that’s clarity.
Clarity is that strong and unwavering sense that our daily choices are grounded in an authentic sense of purpose. Clarity is how we create a sketch of something worth asking others to complete. Clarity forces us to form the right questions.
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https://www.ducttapemarketing.com/blog/2012/01/02/the-single-greatest-factor-of-success-in-business/