Entry by Lester Langdon
Adapt or Die - the end of business
By Lester Langdon on February 29, 2012 8:27 AM
Filed in: Marketing Your Consulting Services 1 Comment
Filed in: Marketing Your Consulting Services 1 Comment
Categories: Marketing Your Consulting Services
1 Comment
This page contains a single entry by Lester Langdon published on February 29, 2012 8:27 AM.
How's Your Attraction Marketing was the previous entry in this blog.
How's Your Attraction Marketing is the next entry in this blog.
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Adapt or Die - the end of business
- Will real estate agents become extinct over time?
- Demise of Traditional Residential Real Estate Firms
- Buyers Pay by the Hour? Two stories to share...
- Who Wants a Hundred Dollar Bill?
- Forget About ROI, Start Thinking About 'ROE'
- Rules for Real Estate Consulting
- "List on Realtor-com" flat fee under fire by NAR
- Can my Market Support Consulting?
- How's Your Attraction Marketing
- How's Your Attraction Marketing
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Lester about a month ago I provided a link here to Brian's webinar--I'm not sure if anyone attended except me, but it was a great webinar.
This short video I believe gets to the very heart that every business owner will face, no matter how large or small. The consumer has the power. Just ask the CEO of Netflix. One of our own (Carolyn) just experience that power with a potential client just recently.
Here is another opportunity for me to self-promote. If as a business owner you keep hearing free, what choices do you have? The answer is One! Your job is to find out what the consumer wants for free and also what it is they are willing to pay for. Just because you are giving it to them for free doesn't mean you're not getting paid for it, even at the time services are rendered.
I know for a fact that other companies are willing to pay for access to your customers or clients. Look at Groupon. The concept of giving something away to make a more is nothing new in the business world. The real estate industry just hasn't been able to capitalize on properly.
I'm showing homeowners that I can get them close to paying zero commission when it is all said and done with my Prepaid program. Even if the homeowner decides that the program does work for them I get to fill my pipeline.
I'm knocking on doors daily. It is not perfect yet, but I'm perfecting it.